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Home / Privacy Policy

Privacy Policy

Last Updated: January 1, 2026

1. Introduction

Beijing Threshold Microbial Technology Co., Ltd ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile applications, website (bjyuwei.com), and related services (collectively, the "Services").

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Register for an account
  • Subscribe to our newsletters
  • Submit inquiries through our contact forms
  • Use our mobile applications
  • Participate in surveys or promotions

This information may include:

  • Name
  • Email address
  • Phone number
  • Mailing address
  • Company/organization name
  • Professional title
  • Payment information (processed securely through third-party payment processors)
  • Any other information you voluntarily provide

2.2 Automatically Collected Information

When you use our Services, we may automatically collect certain information, including:

  • Device identifiers (e.g., IDFA, Android ID)
  • Device type and model
  • Operating system and version
  • IP address
  • Browser type and version
  • Usage data and interaction patterns
  • App performance metrics
  • Location data (with your consent)
  • Language preferences

2.3 Information from Third Parties

We may receive information about you from third parties, including:

  • Analytics providers
  • Advertising partners
  • Social media platforms (if you choose to link accounts)
  • Business partners
  • Public databases

3. How We Use Your Information

We use the information we collect for various purposes, including:

  • Providing, maintaining, and improving our Services
  • Processing transactions and sending related information
  • Responding to your comments, questions, and requests
  • Sending technical notices, updates, and support messages
  • Communicating about products, services, and events
  • Monitoring and analyzing usage patterns and trends
  • Personalizing and improving your experience
  • Protecting the security and integrity of our Services
  • Detecting, preventing, and addressing technical issues
  • Complying with legal obligations

4. Information Sharing and Disclosure

We may share your information in the following circumstances:

4.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, including:

  • Payment processing
  • Data analysis
  • Email delivery
  • Hosting services
  • Customer service
  • Marketing assistance
  • Advertising services

4.2 Business Transfers

If we are involved in a merger, acquisition, asset sale, or bankruptcy, your information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., courts or government agencies).

4.4 With Your Consent

We may share your information with third parties when you explicitly consent to such sharing.

5. Advertising and Third-Party Analytics

We use third-party advertising and analytics services to deliver advertisements and analyze usage of our Services. These services may collect information about your visits to our Services and other websites to provide relevant advertisements.

5.1 Advertising Platforms

Our mobile applications may integrate the following advertising platforms:

  • Google AdMob - Google's mobile advertising platform
  • Facebook Audience Network - Facebook's mobile advertising network
  • Unity Ads - Unity Technologies' advertising solution
  • AppLovin - Mobile advertising and monetization platform
  • ironSource - Mobile advertising and monetization platform
  • Vungle - In-app advertising platform (now part of AerServ)
  • MoPub - Twitter's mobile advertising exchange
  • Chartboost - Mobile game advertising and monetization
  • AdColony - Mobile video advertising platform
  • InMobi - Mobile advertising and monetization platform
  • Tapjoy - Mobile advertising and monetization platform
  • Appnext - Mobile discovery and advertising platform
  • Smaato - Global mobile advertising platform
  • StartApp - Mobile advertising platform
  • HyprMX - Mobile advertising network
  • Ogury - Mobile advertising and data platform
  • Liftoff - Mobile advertising and optimization platform
  • Ironsource Mobile - User acquisition and monetization

5.2 Types of Advertisements

Our applications may display the following types of advertisements:

  • Splash Ads (Open Screen Ads) - Full-screen advertisements displayed when the app launches
  • Interstitial Ads - Full-screen advertisements displayed at natural transition points
  • Rewarded/ Incentivized Video Ads - Video advertisements that users can watch to receive in-app rewards
  • Banner Ads - Rectangular advertisements displayed at the top or bottom of the screen
  • Native Ads - Advertisements designed to match the visual style of the app content
  • Rewarded Interstitial Ads - Interstitial ads with optional rewards
  • Playable Ads - Interactive advertisements that allow users to try a demo before downloading

5.3 How Advertising Platforms Use Your Information

Advertising platforms may use cookies, device identifiers, and other tracking technologies to collect information about your activities across different apps and websites. This information is used to:

  • Deliver targeted advertisements based on your interests
  • Measure the effectiveness of advertisements
  • Understand usage patterns
  • Improve advertising relevance

For information about how these advertising platforms use your data, please refer to their respective privacy policies:

  • Google Privacy Policy
  • Facebook Privacy Policy
  • Unity Privacy Policy
  • AppLovin Privacy Policy

5.4 Opting Out of Personalized Advertising

You can opt out of personalized advertising through your device settings:

  • Android: Settings > Google > Ads > Opt out of interest-based ads
  • iOS: Settings > Privacy > Apple Advertising > Personalized Ads

Additionally, you can use the following opt-out tools:

  • Digital Advertising Alliance Opt-Out
  • European Interactive Digital Advertising Alliance

6. Data Retention

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including:

  • Providing our Services
  • Complying with legal obligations
  • Resolving disputes
  • Enforcing our agreements

The retention period varies depending on the type of information and the purpose for which it was collected. We will delete or anonymize your personal information when it is no longer needed, or when you request deletion (subject to legal retention requirements).

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments
  • Access controls and authentication
  • Secure data centers
  • Employee training on data protection
  • Incident response procedures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

8.1 Access and Portability

You may request access to the personal information we hold about you and receive a copy in a portable format.

8.2 Correction

You may request that we correct inaccurate or incomplete personal information.

8.3 Deletion

You may request that we delete your personal information, subject to certain exceptions.

8.4 Restriction

You may request that we restrict the processing of your personal information under certain circumstances.

8.5 Objection

You may object to our processing of your personal information for direct marketing purposes or based on our legitimate interests.

8.6 Withdrawing Consent

If we rely on your consent to process your personal information, you may withdraw that consent at any time.

To exercise these rights, please contact us at support@bjyuwei.com. We will respond to your request within the timeframes required by applicable law.

9. Children's Privacy

Our Services are not directed to children under the age of 13 (or applicable age of digital consent in your jurisdiction). We do not knowingly collect personal information from children under 13.

9.1 COPPA Compliance (United States)

In compliance with the Children's Online Privacy Protection Act (COPPA), we do not collect personal information from children under 13 without verifiable parental consent. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information promptly.

9.2 GDPR Compliance (European Union)

For users in the European Union under the age of 16 (or the applicable age in your member state), we require parental consent before collecting personal information. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us immediately.

9.3 Age Verification

Our applications may include age verification mechanisms. Users who indicate they are under the applicable age will not be served personalized advertisements and will have limited data collection.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer your information to other countries, we will:

  • Ensure appropriate safeguards are in place
  • Comply with applicable legal requirements
  • Protect your information as described in this Privacy Policy

For users in the European Economic Area (EEA), such transfers are conducted under appropriate legal mechanisms, including Standard Contractual Clauses approved by the European Commission.

11. Regional Privacy Laws

11.1 General Data Protection Regulation (GDPR) - European Union

If you are located in the European Union or European Economic Area, you have additional rights under GDPR:

  • Right to be informed
  • Right of access
  • Right to rectification
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object
  • Rights related to automated decision-making and profiling
  • Right to lodge a complaint with a supervisory authority

Our Data Protection Officer can be contacted at support@bjyuwei.com.

11.2 California Consumer Privacy Act (CCPA) - California, USA

If you are a California resident, you have specific rights under the CCPA:

  • Right to Know: You can request disclosure of the categories and specific pieces of personal information collected, the purposes of collection, and whether your information is sold or disclosed.
  • Right to Delete: You can request deletion of your personal information, subject to certain exceptions.
  • Right to Opt-Out: You can opt out of the sale of your personal information.
  • Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

We do not sell personal information in the traditional sense. However, our use of advertising identifiers for personalized advertising may be considered a "sale" under CCPA. You can opt out by adjusting your device settings and ad tracking preferences.

11.3 California Online Privacy Protection Act (CalOPPA)

As required by CalOPPA, we agree to the following:

  • Users can visit our site anonymously
  • This privacy policy is linked from our home page
  • Users will be notified of any privacy policy changes via email or prominent notice

11.4 Personal Information Protection and Electronic Documents Act (PIPEDA) - Canada

If you are located in Canada, we comply with PIPEDA by obtaining your consent for the collection, use, and disclosure of your personal information.

11.5 Lei Geral de Proteção de Dados (LGPD) - Brazil

If you are located in Brazil, you have rights under LGPD, including the right to confirm the existence of processing, access to data, correction of incomplete or inaccurate data, anonymization, portability, deletion of data processed with consent, and information about third parties.

11.6 Privacy Act - Australia

If you are located in Australia, we comply with the Australian Privacy Principles under the Privacy Act 1988.

11.7 Personal Information Protection Law (PIPL) - China

If you are located in China, we comply with PIPL requirements for cross-border data transfers and consent.

12. Application Store Compliance

12.1 Google Play Store Requirements

Our applications available on Google Play comply with Google Play's privacy and data safety requirements, including:

  • Providing accurate data safety disclosures
  • Implementing appropriate data security measures
  • Complying with Google's API Terms of Service
  • Age-appropriate content ratings
  • Disclosure of advertising and in-app purchase information

12.2 Apple App Store Requirements

Our applications available on the Apple App Store comply with Apple's App Store Review Guidelines, including:

  • App Privacy nutrition labels
  • Tracking transparency requirements
  • Appropriate age ratings
  • Disclosure of data collection practices

12.3 Amazon Appstore Requirements

Our applications available on Amazon Appstore comply with Amazon's privacy and security requirements.

13. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your usage of our Services. These technologies help us:

  • Remember your preferences
  • Understand how you use our Services
  • Deliver personalized content and advertisements
  • Analyze usage patterns

13.1 Types of Cookies

  • Essential Cookies: Required for basic functionality
  • Performance Cookies: Help us understand how visitors use our site
  • Functionality Cookies: Remember your preferences and settings
  • Targeting/Advertising Cookies: Used to deliver relevant advertisements

13.2 Managing Cookies

You can manage cookies through your browser settings. However, disabling cookies may affect the functionality of our Services.

14. Third-Party Links

Our Services may contain links to third-party websites, applications, or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

  • Posting the updated Privacy Policy on our website
  • Updating the "Last Updated" date at the top of this policy
  • Sending an email notification to registered users
  • Providing in-app notifications

Your continued use of our Services after any changes indicates your acceptance of the updated Privacy Policy.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Beijing Threshold Microbial Technology Co., Ltd

Address: Room 106-1, East Office Building
No. 22 Hongguang Village, Shilibao Town
Miyun District, Beijing
China

Email: support@bjyuwei.com
Website: bjyuwei.com

ThresholdMicrobial Technology

Pioneering the future of microbial technology through innovative research, development, and intelligent mobile solutions.

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